Make sure to read this now, because after 100 of you have read it, it’s gonna explode (forever)
How many times are you coming across this sort of tactic on sales pages for the latest ‘thang’ in Internet Marketing?
I’ve lost count of the number of times I’ve seen these ‘scarcity’ tactics being used to rush people into purchasing, only to see a few days later all the big names come out and promote those products heavily ,usually to their massive list of subscribers.
Furthermore, what’s with the splash pages with dollar amounts of $197 $147 $97 $77 for the next 50 people?
Does anyone else consider this is becoming a bit of a bore?
I recently bought a product which I won’t name, due to the vendor refunding my complete purchase (mainly due to Clickbank’s policy I feel) that did this trick with a nice video squeeze page intimating success could be had, whilst staying on the right side of the FTC regulations. Combined with the fact that only ‘n’ number of products was going to be sold, it was a no-brainer surely?
After deciding to part with the asking price, I was then told that this particular version was actually only to operate in one particular area and that if I wanted to really get the best out of it then I’d have to buy an upgraded version that was of course boundless and what I’d been led to believe was the case in the standard version.
So having expended‘n’ on the original product and seeing that the upgraded version was really only going to be a total of ‘n+80n/100’ then I fell for it. Turned out the upgraded version wasn’t up to much in any case and thankfully I was able to get my refund without too much bother. Since it was a software product, I think I stood a better chance of doing so.
I’ve yet to attempt to get a refund on an e-book or video course, as luckily I think I’ve been quite selective in my purchases so far. How does a refund on a course work for instance? Do you have send proof that you’ve deleted the videos and PDFs from your hard drive?
So what else annoys? All those exit scripts and pop-ups, which up to now I’ve always thought a reasonable marketing ploy to implement. I really do draw the line, however when I’m forced to go through seven or eight before I can get off the damn page.
You also need to be wary of the $x,000 get rich quick gang that promise you success from nothing, as long as you already have an email list of several thousand subscribers built up already (that part is generally absent from the sales pitch).
Bonuses!! We all love bonuses. Hey if you purchase xxxx from me founded on the review I just wrote from rehashing the sales copy then you’re not only going to get xxxx, but you’ll also get a+b+c+d+e worth a total of $65,536 (programmers can discuss the import of that particular number).
And who says it’s worth that anyhow? I can’t believe that you’re willing to give away that amount of value for the 50% of $197 Affiliate commission that you’re going to make. Give me a break!
Now, I find it amusing to watch one of these ploys being started by one of the big hitters and for it then to spread across the field and be the weapon of choice of everyone else for a while.
Should you want an fun exercise, sign up to some of the big names and try to spot the difference with the swipe mails when a new product launch begins? Use a new email account for this, of course.
So finally Dear Reader, before you purchase the latest ‘Supreme List, Traffic, CPA, PPV, PPC, Google Killer, Twitter and Facebook total extermination, genocidal code revealed’ product.
Consider waiting a while.Read reviews by folks that have actually purchased and tested the product at sites like the Warrior Forum (which incidentally is almost certainly the best resource for those fresh to the industry).
I would be willing to bet that if any product is really worth asking price then it’ll be around for a while yet, before eventually ending up as one of those very bonuses for the next big ‘thang’.
I’ll leave you with a tip for free (I should charge you $27 for this, apparently). Next time you’re about to buy one of these products and after you have done your due diligence the right way. Before you click on the big ‘take action’ button, try canceling the page and see how much they ping off the price.
You might have to go through the sequence of pop-ups and virtual assistants twice to get to the lowest price, but it could be worth it.
Oh and if they try the old OTO we’ve got your IP address, then take a look at a VPN solution like Hotspot Shield or even use a dynamic IP, if you can. Nah Nah!
There you go, two tips for free, but only for you and only for a limited time.
Please, don’t worry we’re fast approaching the inevitable plug.
Just be careful out there and If you find a product that helps me with my typing then let me know?
In a final act of total hypocrisy, if you fancy getting involved in YourNetBiz which of course does away with all of this as you’re in a team that thrives on your success and offers constantly updated education and doesn’t shut down in 24 hours.
Oh and there really are only that many ‘Geek in a Box’ slots available, because it’s all I can manage at the moment? Honest!
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